12 Things You Need to Do Before Selling On Amazon

12 Things You Need to Do Before Selling On Amazon

Amazon New Sellers, Accounting & Finance

If you don’t have any experience selling on Amazon, don’t start your business in a hurry. Check here! There is something you have to do in advance before you signup for your account on Amazon to start your Amazon business.

1. Make sure what you want to sell

Many sellers are actually at a loss after applying for the Amazon account because he doesn’t know what he wanted to sell. It is not the right way.

Do the product research to make sure what you want to sell. The product you are selling is very important. A good product will increase your success by 80%.

2. Nail down your supply chain 

Nailing your supply chain means not only who you’re going to source your products from, but how long they take to get to you, how many different suppliers you have, and what your backup options are. It is a necessary thing has to do before selling on Amazon.

Here are the major supplier websites in China:


Alibaba is  the world’s largest b2b sourcing portal, it is the first choice for people to search for products, it has a wide range of suppliers and products. From the beginning as a sourcing website, Alibaba Group has developed into China’s largest technology company.

Global Sources 

Global Sources is a Hong Kong-based B2B multichannel media company.

It has helped 1.4 million international buyers in more than 240 countries to purchase from overseas. Their trade show is really popular, it can help international companies to purchase in China face to face with trusted Chinese suppliers.


It’s the third-largest B2B sourcing platform behind Alibaba and Global Sources. Similar to the Alibaba website, Chinese suppliers can create their own homepages on “Made in China” to sell their products. 


AliExpress also belongs to Alibaba Group. sellers on AliExpress can be either companies or individuals, the price of the product on AliExpress is rather low, it is a good place for companies that want to purchase with a minimum order quantity.   


DHgate is a Chinese B2B and B2C e-commerce website that facilitates the sale of manufactured products from suppliers to small and medium retailers.

3. Trademark registration

There are a lot of sellers not consider trademark registration at all.

Some sellers think that trademarks and brands are unnecessary. However, It is not correct. Just think farther. If you want to make your Amazon business to become a long-term business, you need to register a trademark.

As we all know, the current Amazon market is a brand-focused market, and there are many benefits of registering a trademark. For example, the operation of brand advertising, the diversification of processing hijackers methods, and the application of UPC exemption, etc.

In addition, the brand can also give reassurance to customers who are hesitant. After all, branded products are better than unbranded products in the minds of customers.

In addition, the period of trademark registration is as long as 7-10 months, so the trademark registration should be performed at the same time as the application store.

4. Design Your Logo

Logos make your brand memorable and help you stand out from the crowd. There are some online tools for you to create your own logo, of course, you can find a professional service provider to help design your logo.

5. Take attractive product pictures

After you have confirmed what to sell, you can start to take pictures of your product. You’d better not use other sellers’ product images, your product or account will be blocked because of image infringement.

Invest in a high-quality DSLR camera and a mini studio setup, or pay someone to take product shots for you.

Click here to check how to optimize Amazon product images.

6. Do keyword research

Keywords are the building blocks of selling on Amazon. It is necessary for you to do keyword research when you start to launch your product. Find the keywords used by users to search for the product, and add it to your product listing.

7. Research your competitors

We have emphasized it many times. Be closer to your competitors. You can learn a lot from your competitors.

If something is selling well for your competitor, you need to know about it. What keyword strategies they are using and where they spend their PPC ad budgets to their product pricing history.

Captain BI provides you 3 tools to research your competitors: ASIN Reverse Lookup Tool, Product Monitoring Tool, and Store Monitoring Tool. Making it easier for you to track all dynamics of competitors and learn from them.

8. Optimize product descriptions

Amazon listing optimization is the thing you can never give up. When you optimize your listing, you’d better take well use of all the elements, for example, make use of Video, QA, A+ content, and others.

9. Use competitive pricing

Try to provide a competitive price for your product. Once you have research your competitors, you may have ideas about how to list products at a competitive price.

10. Choose FBA or FBM

You can choose to ship your product by yourself or by Amazon.

Fulfillment by Amazon (FBA) allows you to use Amazon’s incredible storage and delivery infrastructure allows you to use Amazon’s incredible storage and delivery infrastructure. At the same time, you have to pay for it.

Generally speaking, we recommend you to choose FBA. It can help you save a lot of time and it will make your customers get the product faster.

However, FBA isn’t for everyone. In some cases, you might find that the fees are too high for its advantages.

Choose the one that fits you best.

11. Prepare well your money

It takes money to start a new business.

Make sure you have a decent runway to cover you while you build up a marketing engine and your sales begin to trickle in.

A rule of thumb for starting most businesses–and this is no different–are you want somewhere between 6-12 months’ reserve saved up.

12. Follow Amazon rule

Check all Amazon Policy, and never violate Amazon’s rules. Here are the rules you have to check before starting your business.

Hope this helps you! Don’t hurry to start the business, prepare well, and think further! You can benefit from it.

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