A keyword is a word or phrase with great significance. Amazon keyword research is one of the most crucial steps for an Amazon seller or FBA seller product launch.
Keywords, different content, different search data volume, in order to better improve the effect of keyword, we have to classify them into three types.
Types of keywords
Hot Word in the industry: The search is very hot, not accurate for the product. It is too broad.
Core keywords: The hot search is acceptable, consistent with the product description, and is indispensable in the title. The core keywords are the keywords on which the product is finally ranked.
Long-tail keywords: Long-tail keywords are keywords that contain three or more words, the search volume is not high, but accurate, the exposure coverage is limited, and the conversion is high. Never ignore them.
Follow the two principles
when choosing keywords, sellers must first ensure that these words conform to two principles: keywords are consistent with the product and adjust keywords appropriately.
- keywords are consistent with the product description. Sellers must have a good understanding of product attributes, categories, and user groups. So that you can find the keyword that is relevant to your product.
- Adjust keywords appropriately. Generally, buyers search the keyword. Buyers’ needs are constantly changing, in this way, the number of searches for the same keyword in different periods also changes. These changes may come from consumer preferences, consumption habits, economic conditions, fashion trends, word of mouth, etc. Sellers can conduct a observation of the target product. When you find that the product title affects the traffic, adjust and optimize the product keywords.
Make use of the proven ways to do keyword research
1. Research the product title of the competitor.
Generally speaking, there are many keywords hidden in the title, and the core keywords of general products will be placed in the title, as well as important attribute words. Sellers can research as many keywords and attribute words on competitors’ titles as possible, and then use them as their own keywords.
2. Refer to Amazon’s recommendations
Just like Google, Amazon will also give suggestions whenever users enter a search term in the search bar. These suggested terms are not generated arbitrarily. Instead, Amazon displays the most common search terms in suggestions. The words recommended in the drop-down box are generally based on the customer’s search habits. These keywords are actually more important than you think.
Shoppers are “lazy”, they don’t need to enter all the content, as long as the search suggestion appears, they will click immediately.
These words can be used as our keywords. However, it should be noted that not every word can be used, and we need to verify it. In addition, it is better for you to type the different type words in the search box because if the word is varied, there will generate more words.
3. View more reviews.
Look at the reviews of competitors.
In fact, there are keywords hidden in the reviews. The reviews are written by customers. The writing styles of the customers are in line with the expression habits of the local customers. Therefore, the keywords that can be found in the review are very high-quality.
4. Refer to the “Frequently Bought Together”
The “Frequently bought together ” shows the items that customers usually buy at the same time. The idea here is that if a customer buys a coffee machine, they may also want to buy coffee pods. By using keywords related to the product showing in “Frequently bought together ”, you can present the product to customers who are not necessarily looking for your product.
In this way, your product will become the first choice of customers, in case they decide to buy a similar product in the future.
5. Pursue competitiveness and relevance
“The more the better” is not always true, especially when it comes to the number of keywords. Don’t blindly pursue success.
There is no need to use a highly competitive and short-term keyword as your core keyword. If you are selling “Vitamin C Serum”, “serum” is inappropriate as the core keyword, so your ranking will drop and your conversion rate will drop sharply.
6. Use Amazon Keyword Tool
You need to make reliable data-driven decisions. This is where the keyword research tool comes into play. Just enter the seed keyword, you can get a large list of related keywords, as well as their search volume, seasonal trends, and so on. This kind of data insight will help you make the right decision.
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