Optimize Amazon images is a necessary step for sellers to optimize the listing.
Shopping online is different from shopping offline. When shopping online, we generally think it is a combination of “shopping with pictures” and “shopping with listings”. Without seeing the actual product, customers judge the product by the product pictures provided.
For sellers, once we decide what to sell, we will prepare to provide high-quality images for the product. Because the role of images is not simply to increase the exposure and click-through rate, but more importantly to increase conversions. In many cases, the product description is not as good as an image to bring buyers a more intuitive experience.
Types of the product picture
Generally, there are 9 pictures for Amazon products including one main image, and eight additional images. Among them, there are 6 additional images directly displayed on the listing, and the other 2 additional images need to be clicked to view.
Amazon Main Image: The main image of the product is displayed in the search results and browse pages. It is also the first image that the buyer sees on the product detail page.
Amazon additional image: The main image of the product should be accompanied by some additional images to show the product from different angles, display the product in use, and details that are not shown in the “main image”.
Amazon Image Requirements
Know better the image requirments is the first step for us to know how to Optimize Amazon Images.
Cannot contain the following information:
- Drawings and sketches.
- Content that is inconsistent with the product.
- Only show the packaging.
- Display promotion.
- Other logos.
- Text description.
In Amazon’s picture system, the main picture and the additional images have completely different display levels, the quality of the main image directly affects the click-through rate of your product. So firstly, let us pay more attention to the main image requirements
Should be attention on the main images:
1. The main images must be a pure white background.
This should be the most basic requirement. Moreover, there are different standards for different categories, such as Bedding, where many products have been using non-white background main images.
We strongly recommend that the core product has a white background as the center and ensures that a well-lit image fills 80% of the frame.
2. No text, logo, border, discount information, quantity information in the main image
Your trademark can appear in the main image, but the trademark cannot be displayed separately from the product.
3. The product in the main image can only appear once
In other words, the main image cannot contain multiple pictures of the same product.
4. The product must occupy at least 85% of the screen
In other words, the products in the main picture should not be too small.
5. No characters in the main image (except adult clothing)
Except for the category of adult clothing, characters are not allowed in the main image of products in other categories.
6. The picture must be clear
In order to take care of the consumer’s shopping experience, sellers can not provide unclear photos.
In addition, in some specific categories, such as clothing, accessories, footwear, handbags, bags, and jewelry, there will be some special regulations.
7. Fully display the goods for sale (except jewelry)
You can display the jewelry, but you have to fully display products for the other categories.
8. There must not be too many props in the picture
Because too many items will be mistaken for consumers to think that items are part of the product, which will easily lead to differences in purchase.
For example, the following two main images are prone to purchase differences, and they do not meet Amazon’s main image standards.
9. If a model is used, the model must be standing (except for babies)
This is easy to understand. As a clothing model, you can only stand up and display your products.
10. The goods in the image must not have packaging, brand, or tag (except stockings or socks)
11. The main image must not contain visible mannequins (except stockings or socks)
You can use a real person, but you cannot use a real person model.
Pro tips for the main images:
1. If there are not homogeneity products in the market, take use well of the light and shadow.
2. In the case of high homogeneity, putting the product and independent packaging together and shooting as the main picture will have a very good effect.
3. If you are selling a suit, pay attention to the quantity and decoration of the product, avoid mixing, and highlight the key points.
Pro tips for the additional images:
1. Display products more comprehensively
Show products from different angles. This helps customers feel that they have seen the entire product, not just what you want to show them.
2. Show more the the usage scenarios of the product
Provide a reference picture of how the product is used. In this way, buyers can more easily imagine how they use the product and directly combine the benefits with your product. Such pictures are particularly useful when special instructions are made for the installation and use of the product. You can show the usage scenarios of the product in the following ways:
- Show into the home
For some products, it is important for customers to imagine how the product adapts to their environment. For example, all kinds of furniture are products that show your full value through harmonious integration into the living environment, thus forming a complete overall picture.
Therefore, when displayed in a living room environment, the sofa table looks more beautiful and more comfortable. By displaying products around, you can also enhance your products by cleverly choosing high-quality complementary products.
- Reflect lifestyle
Some products are not just products, they can also express a certain lifestyle. Hence show the customer how the product adapts to his or her lifestyle, or what lifestyle he or she achieves with the product.
When the fully automatic coffee machine appears in the designer kitchen, it exudes a high-end lifestyle and direction of enjoyment, and is accompanied by freshly brewed coffee.
- Social experience
Put this photo against a human background to make the product come alive. This is not just clothing. Most products have a social component worth showing. Show customers how they stand out, become someone with a product or how they experience it with others.
3. Display the unique product features
Product features that highlight product features. Let your product not only describe the advantages in the text, but also make it instantly visible. The bracket on the right is obviously more vital and attractive!
4. Show the details
If there are important details about the product, these details should also be highlighted in a separate product image.
5. The distribution of the additional images
We highly recommend you to provide the additional images just like this:
Showing the product performance-1 to 3 images;
Displaying the product size- 1 image;
Showing the usage scenarios- 1 image;
Reflecting the recognition of the product on social platforms- 1 image;
Showing packaging, accessories, quality certification, and warranty period.- 1 image.
At the last, I have to remind that Amazon’s images can add keywords to the product to increase exposure. It is necessary for the Amazon SEO.
It is not easy to provide great Amazon product images, hence you have to pay more attention on optimize Amazon Images. Great images can make you stand out from the fierce competition and get success on your Amazon!