Amazon seller account is suspended, have you encountered? Every day hundreds of honest third-party sellers get suspended, denied, or banned by Amazon.
And now the holiday season is on the corner, It is critical for you to keep your account safe. In order to better run your business and make sure your seller account steadily, I highly recommend you spare minutes to know about the guide to deal with the account suspension.
In the following we will cover:
1. Selling inauthentic products
As we all know, Amazon has launched Project Zero to protect customers and brands. So if you sell inauthentic products, it will be very risky, there is no doubt Amazon will suspend your account.
2. Selling prohibited products
Never obey Amazon’s rule, give up the restricted products, it can help you nothing.
3. Buyer complaints
Amazon attaches great importance to the buyer’s shopping experience. If you complain about product quality, it will eventually cause your account suspension.
4. Too many negative reviews
Whether you are a big seller or a new seller on Amazon, negative reviews are inevitable. If there are too many negative reviews, and you do nothing about it, the suspension will not miss you. It is recommended to process the negative reviews as soon as possible to prevent the risk of the account being blocked.
5. Paid product review
Amazon likes an honest and real customer review. If Amazon finds the review of your product is a paid product review, they will never tolerate it.
6. Operating multiple accounts
Amazon doesn’t support multiple accounts, they preserve one account per seller pattern. When they find you are operating multiple accounts, it is not strange for them to suspend your account.
7. Opening a new account
If the account is new after another account is suspended, of course, this account will be suspended.
It is a terrible way to open another new account after your account is suspended, you can not fool Amazon. Not only they will suspend the new account, but it will also damage the appeal process, and delay reinstatement.
In addition to the reasons mentioned above, there are some reasons that can cause account suspension, for example, shipping delay, poor performance, infringement, Hijack Other Sellers’ Listings, and so on.
What’s the difference between Suspension, Denied, and Banned?
There are different status of your account, would you know the difference between them?
Account Suspension: In this way, you have a chance to appeal. You’ll need to work on a plan of action.
Account Denial: It means your appeal was rejected by Amazon, however you still have a chance to submit an updated plan of action.
Account Banned: it is bad, now you have lost all chances of your account recovery.
How to recover your seller account?
Here is the guide for you to recover your seller account.
1. Firstly, inverse the reason
If the account is suspended, Amazon will generally send you an email notification, you have to read the email in detail, and clarify the reason for the suspension.
2. Check yourself
According to the reasons from the email, check your store to find the question. For example, if it is about infringement, you should locate the corresponding product. The purpose of this is to understand the facts and plan for the appeal.
3. Making a plan
After you locate the problem, now you can make a plan to solve the problem.
According to the problem obtained in the second step, list your specific solution to the problem. The more detailed and accurate the solution, it will directly affect the restoration of sales authority.
4. Send appeal request
Now you can send the action plan and the appeal request to restore the sales authority to Amazon. There are only 17 days for you to send the appeal, don’t miss the time.
- Log in to your Amazon seller account;
- Find and click “Performance Notifications” on the “Performance” link ;
- Find the notification that the sales authority has been cancelled and click the “Appeal” button;
- Click the “Appeal decision” button;
- Fill in your solution in the document column provided by the platform;
- Click “Submit appeal”.
It is better for the email with the following things:
- A specific explanation of the reasons for suspension;
- Provide the solution, and the measures you will take to prevent the same complaint from recurring;
- Express you totally accept the harm caused to the customer and be culpable.
Note: After writing the appeal letter, remember to check it carefully, confirm that it is correct and find any loopholes before submitting it.
What are the things not to do after the suspension?
1. Do not be hurry
Once the account is suspended, some sellers are literally hurrying, and think that they need to submit something right away. Don’t be so hurry!
2. Do not make the decision at will
As I have said, if you open a new account after your account suspension, the new account will be blocked and your appeal will also be delayed.
3. Do not be rude
Please be polite when you contact Amazon, and never criticize Amazon. They definitely know what is better and what survives in the market.
4. Do not send multiple letters
Be patient! Once the first appeal has been submitted, it is best to wait up to a week before submitting any additional letters. You know there are a lot of appeals is waiting for being process, it will take a little time for Amazon to reply to you.