Amazon Data For Black Friday &Cyber Monday 2020

Amazon Data For Black Friday &Cyber Monday 2020

Amazon News

Cyber Monday is over. How are your sales?

We have received a lot of voice from sellers that they have not enough traffic on Cyber Monday, and sales are almost the same as usual.

The data analysis agency believes that under the blessing of the offline stores that have closed due to the epidemic, the total online sales of Cyber Monday this year may be between 10.8 billion U.S. dollars and 114 U.S. dollars, and Amazon’s share of it may be close to 60%.

So let’s check Amazon’s related data for Cyber Monday and Black Friday 2020.

Sales of third-party Amazon sellers increased by more than 60% year-on-year

During 2020 Black Friday and Cyber Monday,

  • The global sales of third-party Amazon sellers exceeded $4.8 billion, a year-on-year increase of more than 60%. 
  • 71,000 global small and medium-sized enterprises sold more than $10w.

In contrast, the official sales of third-party sellers during Prime day 2020 were $3.5 billion, the year-on-year growth rate was also 60%.

Considering that the duration of Black Friday and Cyber Monday is slightly longer than Prime day. In this way, the effects of the two major festivals should not be too different. From the official data, they are both very successful.

What’s more, the analysis agency also believes that this performance will not be abruptly stopped after the end of Cyber Monday. In December, the US government may also determine a new round of economic stimulus plans. It is expected that from the end of Cyber Monday to Christmas Eve, e-commerce sales will continue to maintain a high level.

Amazon’s Top-selling items On Cyber Monday & Black Friday 2020

In the United States marketplace, 

  • Personal care and home products are the most popular shopping trend
  • Beauty, fashion, and home furnishing are the three most popular categories on the sales list
  • sports, pets, and toys are also very popular categories.

However, Amazon also did not announce the sales of its own brands this time. We can guess that the actual sales increase of Amazon’s own brands is likely to be the same as that of third parties or even more.  In this way, we can understand why many small and medium-sized sellers have been complaining about no increase in sales during this year.

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