Recently, Amazon announced that a major new program has officially begun. This new program called “Build It“. It will allow consumers to pay in advance to support their favorite products. Once reaching the target amount, Amazon will manufacture and ship them.
Same as the crowdfunding website Kickstarter, there is no need to prepare well products in advance. Amazon customers can choose to back a new product, and if it gets enough support within 30 days, Amazon will build it. Customers will get charged only if the product is developed and ships.
Because there is no need to stock up in advance to know about the market reaction, this model is very suitable for small sellers with good ideas but not enough funds to start.
Products Amazon Build It This time
Amazon’s program launched this time has only three products.
Smart Sticky Note Printer
The Smart Sticky Note Printer is available for a special pre-order price of $89.99.
Smart Nutrition Scale
The Smart Nutrition Scale is available for a special pre-order price of $34.99.
Smart Cuckoo Clock
The Smart Cuckoo Clock is available to pre-order at a special price of $79.99.
Products participating in this “Build It” program will appear in the Amazon store normally. In addition, Amazon has a sign similar to the LD progress bar to show the percentage of fundraising completed, and also mark the deadline for fundraising.
You can see, this item will only get built if its pre-order goal is met by Mar 19, 2021, 8:59 AM PDT. And estimated to start shipping between July – September 2021, if the pre-order goal is met.
Program Open to Third-party Sellers?
Amazon wouldn’t say whether it plans to use this program for all of its products or if it may open it up to third-party inventors.
Amazon says: “This is only the first step of the “Build It” program. In the future, we will regularly show consumers more things they might like and turn their expectations into reality.”
Therefore, we can guess Amazon may gradually open this program to third-party sellers after testing its self-operated products. Crowdfunding will gradually become popular among Amazon sellers, such as innovative small appliances and toys. It is very suitable for crowdfunding. Products in these categories account for a large part of crowdfunding websites such as Kickstarter and Indiegogo.