In 2019, Amazon co-founded The Climate Pledge, a commitment to be net-zero carbon across the business by 2040. In order to achieve the goal, Amazon has set up a US$2 billion “Climate Pledge Fund”. And this year, Amazon began to take a number of measures to advance its goal.
What is “Climate Pledge Friendly” program?
“Climate Pledge Friendly” program is a new program to help make it easy for customers to discover and shop for more sustainable products.
Things Amazon do:
- Launched the Climate Pledge Fund, a $2 billion fund to back visionary companies whose products and services will facilitate the transition to a low carbon economy.
- Ordered over 100,000 fully-electric delivery vehicles, and plans to invest $100 million in reforestation projects around the world.
- Plans to invest $100 million in reforestation projects around the world.
How the program help your Amazon business?
The products join the program clearly labeled with Climate Pledge Friendly. Products have additional sustainability information on the product page, In addition, you can find the products on a dedicated section of the store.
Climate Pledge Friendly products allow buyers to choose from include grocery, household, fashion, beauty, and personal electronics products, as well as items from a range of other categories.
How do I join the program?
Because the program is mainly to achieve sustainability, products only need to pass the sustainability certification.
Sustainability certification is divided into two types: one is the 18 external certification programs; the other is the Compact by Design certification.
External certification programs include EnergyStar, Fairtrade and Rainforest Alliance, etc.
Compact by Design only requires products to make some improvements on the packaging before they can apply for certification.
Of course, if it is difficult for you to join the program, don’t worry about it! Just pay more attention to increasing your product rank and optimizing your listing.