Differentiate your product from competitors makes you stand out

Differentiate your product from competitors makes you stand out

Seller Stories

Sellers: Wei Yu

Products: Mattress

He told us: High-quality product and differentiate your product is the first step, a great after-sales service keep you growing.

Wei Yu and his team started selling on Amazon in 2016. In the beginning, they sold the low pricing products aimlessly.

“We sold all products at a low price, however, the strategy is not great. You know, it is difficult for us to widen our way.”

Due to the lack of cross-border e-commerce experience and systematic thinking, they quickly discovered that such a simple and rude strategy caused them to sell only some categories with low value and relatively complex products.

It’s not enough for them to do business in this way, and they strive to find a way to achieve a breakthrough.

In 2018, they started to make a brand on Amazon. They find out that it is necessary to sell high-quality and good products.

So they started to contact the factory, and with the support of the supply chain and the brand-related policy support provided by Amazon, they decided to make a brand of mattress products in the US and Japan.

They changed their previous style of selecting products at low prices and delved into their own business strategy, and successfully get a great result in the mattress category.

What are the methods they use?

1. Keyword research

“We started to go on the way to build our brand in 2018. First of all, we had no idea how to find the product to sell. We spent a lot of time on keyword research, done a lot of work until we dug out the potential product. Finally, we decided to sell the mattress.”

Here are two reasons for them to choose to sell mattresses. First, the mattress is a household necessity product. Second, they did a keyword search and found that the search volume of mattresses has been on the rise from 2016 to 2018.

There are demand and prospects, finally, they decided to sell mattresses.

In addition, they bought the products from their competitors. Once they received the product from competitors, they analyzed the material, internal structure, color, style of these products.

“Our aim is to provide a high-quality mattress for our customers.”

Base on this research report, they were devoted themselves to develop products.

Next, they will differentiate and re-price their products, and sell mattresses with better quality and higher cost performance.

In order to better meet the needs of consumers, they provide different products for customers from different countries. Consumers in the US, they have no special needs for mattresses, at the same time, they tend to large-size conventional mattresses with a thickness of 12 inches.

Unlike in the US, the sleeping habits of Japanese consumers are quite different. Most people sleep on tatami mats. So most of the tatami mats Wei Yu and his team sell on Amazon Japan are about 5-10 cm.

2. 100 days money back guarantee

“Amazon offers returns for items within 30 days of receipt of shipment. We expanded the period to 100 days. ”

As we all know, It will take a little time for you to adjust to your new mattress because you have used to your original mattress.

“We offer enough time for our customers to get used to our new mattress. The high-quality product is the first step, a great after-sales service keeps our customers satisfied.”

“The most exciting thing is there are more than 400 orders with 2 hours. Our goal for 2020 is to be Top10 in the mattress category.”

At the last

In the future, more attention will be paid to building brand reputation, optimizing customer service, improving the after-sales experience, and continuously deepening the brand image in the minds of customers.

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