Helium 10 VS Jungle scout VS Captain BI—-Profit Feature Comparision
Today, we will share our comparison of the three software- Helium10, Jungle scout, and Captain BI. This time we mainly compared their profit analysis features and found their respective advantages and disadvantages.
At the same time, both Helium 10 and Jungle scout provide multiple features. A comprehensive comparison of them will be a difficult and arduous task. We will conduct a more in-depth study, and then we will publish more and more comprehensive comparisons in the later period.
Table of Contents
What does the profit dashboard look like?
Helium 10 profit
Helium 10 profit dashboard is clear and easy to use, the data presentation method is concise, and the data displayed is relatively easy.
Great:
Once you go to the profit dashboard, you can see your sales and revenue of today, yesterday, week, and custom period.
Sales Trends access you to check what products are increasing and what products are declining.
From the Store Performance Matrix and Store Trends, you can know the performance of your store, not only the product performance. It is easy for you to check the overall sales and trends of your store this month.
Not well: If you have multi accounts, you can not check all data in one place. It is necessary for you to choose a different account and check the data one by one. It is not really great!
Captain BI
As can be seen, the Captain BI profit dashboard is a powerful, information-rich dashboard. You can find almost all data information here, including sales data, refunds, profits, PPC, inventory, and sessions.
Great:
- Don’t worry about multi-accounts, Captain BI make it possible for you to check all your accounts sales and profits.Whether the sum of all store data or specific store data, you can easily switch to check.
- Also, you can compare all stores data, so that you are clear about the performance for all your stores.
- Captain BI is highly configurable, which provides sufficient indicators for you to check the difference of each indicator
- Also, Captain BI provide highly configurable trends graph.you can choose all available metrics to compare the trends to know what’s going on.
- Captain BI lets you switch the displayed currency simply.
What features are covered by the three profit software?
| Features | Helium 10 | Jungle scout | Captain BI |
| Free Trial | |||
| Stats summed up from all Amazon marketplaces | |||
| Real-time sales report | |||
| Breakdown by product | |||
| Orders | |||
| Return report | |||
| Refund detail | |||
| Tagging product | |||
| Profit & Loss Report |
How long will the historical data be synchronized?
Once connected to your Amazon store, all software will sync the data to make you get more from your sales. However, there are differences.
- Helium 10 can sync 18 months data for you.
- Jungle scout can sync 24 months data for you.
- Captain BI can sync 12 monrhs data for you.
What indicators are included in the profit calculation?
| Fees | Helium 10 | Jungle Scout | Captain BI |
| Referral & FBA fees | |||
| Short & Long term storage | |||
| Remission | |||
| Other FBA service fees | Partly | ||
| Cost of goods | |||
| Changing COGS | |||
| Returns | |||
| Refunds | |||
| Sponsored brands | |||
| Sponsored product | |||
| Sponsored display | |||
| Coupons | |||
| Lightning deals | |||
| FBM costs | |||
| Reimbursements from Amazon | |||
| Recurring fee | |||
| Taxes& VAT costs | |||
| Marketing costs |
1. Referal fees
In general, all profit software will cover the referral fees.
2. FBA storage fees
Helium10: Cover the short & long-term storage fees, not include remissions.
Whether it is short & long-term storage fees or remissions, Jungle scout does not calculate them.
3. Other FBA service fees
Helium 10 does not include the FBA service fees.
Jungle scout partly includes the FBA service fees.
4. Cost of goods
Helium10 and Jungle Scout all support you to upload the product cost.
5. Changing COGS
Besides the cost of goods, the following index we must consider is changing COGS. Just imagine, when you order the second batch of the same product at a cheaper price, you need to set a new product cost from then on.
Helium10 and Jungle Scout all support you to update the changing COGS.
Even better, Captain BI allows you to define product cost according to order ID.
6. Returns
Helium10 and Jungle Scout all cover the return fees and the COGS of return products.
7. Refunds
Helium10 and Jungle Scout all cover the refunds.
8. Amazon Ads costs&sales
Helium10 calculate the ads costs and sales from all ad types, including sponsored brands, sponsored product, and sponsored display.
Except for sponsored display, Jungle Scout only calculates the ads costs and sales for sponsored brands and sponsored products.
9. Coupons
Helium10 and Jungle Scout all cover the fees of coupons.
10. Lightning deals
About Lightning deals fees, Helium10 and Jungle scout all don’t display.
11. FBM costs
I list the FBM costs is to list the tool that lets you enter a cost per order and not just a cost per unit. because these are of course outbound costs and if you have multiple units per order then it will
not be calculated correctly for all of these tools that only allow you to enter a cost per UNIT
12. Reimbursements from Amazon
Helium10 calculates the reimbursements from Amazon for you. However, Jungle Scout doesn’t calculate it.
13. External costs
To get more accurate profits, calculating external expenses is also essential. External costs can include recurring fees, tax costs, and marketing costs.
Helium 10 covers the recurring fees, vat can tax costs.
Jungle scout just covers the recurring fees.
How do their analysis functions perform?
Next, Let’s check what analysis functions this three software can bring to you.
1. Basic analytics
| Basic analytics | Helium 10 | Jungle scout | Captain BI |
| Individual products | |||
| Individual orders | |||
| Individual coupon codes | |||
| Return rate | |||
| ROI | |||
| Highlights and lowlights |
Compared with helium10 and jungle scout, Captain BI also provides a list of orders. You can view the details of each order and have a clearer grasp of your sales.
Captain BI and Helium 10 all provide you to check the highlights ad lowlights of your products. In this way, you can know exactly what products are increasing compared to previous.
2. Sales & Profit comparision analytics
| Comparison analytics | Helium 10 | Jungle scout | Captain BI |
| Time periods | |||
| Different Marketplaces | |||
| PPC vs Organic | |||
| Full price vs Discounts | |||
| FBA vs FBM |
3. Aggregated sales & profit data analytics
| Aggregated analytics | Helium 10 | Jungle scout | Captain BI |
| Tagging | |||
| Parents ASIN | |||
| Products categories | |||
| Brands | |||
| Markets | |||
| Seller accounts |
4. Inventory analytics
| Inventory analytics | Helium 10 | Jungle scout | Captain BI |
| Inventory reimbursement report | |||
| Request reimbursement | |||
| Inventory value | |||
| Inventory forecasts | |||
| Sales forecasts |
5. Advanced analytics
| Advanced analytics | Helium 10 | Jungle scout | Captain BI |
| Return reasons | |||
| Sessions | |||
| Conversion rate | |||
| Customers lifetime value | |||
| Customers demographics | |||
| BSR | |||
| Buy box | |||
| Reviws/ Rating | |||
| Listing changes | |||
| Competitor price |
What Amazon marketplaces are supported?
Next, let’s check the marketplaces the three software supported. If you are not just selling in the US or Europe, it is important to check these.
- Helium 10 supports 18 marketplaces;
- Jungle scout supports 17 marketplaces;
- Captain BI supports 17 marketplaces.
| Amazon store | Helium 10 | Jungle scout | Captain BI |
| US (amazon.com) | |||
| Canada (amazon.ca) | |||
| Mexico (amazon.mx) | |||
| Brazil (amazon.br) | |||
| UK (amazon.co.uk) | |||
| France (amazon.fr) | |||
| Germany (amazon.de) | |||
| Netherlands (amazon.nl) | |||
| Spain (amazon.es) | |||
| Italy (amazon.it) | |||
| Turkey (amazon.tr) | |||
| Poland (amazon.pl) | |||
| Sweden (amazon.se) | |||
| Saudi Arabia (amazon.sa) | |||
| UAE (amazon.ae) | |||
| Egypt (amazon.eg) | |||
| Japan (amazon.jp) | |||
| Australia (amazon.au) | |||
| Singapore (amazon.sg) | |||
| India (amazon.in) |
Other important functions
Do these software support multiple seller central accounts?
Helium 10, Jungle scout, and Captain BI all support the multiple seller central accounts.
Do these software support multiple users?
Helium 10, Jungle scout, and Captain BI all support multiple users.
Do this software support multi-channel fulfillment orders?
Helium 10 and Jungle scout can not support multi-channel fulfillment orders. However, you can find multi-channel fulfillment orders in the Captain BI.
How do the prices compare?
Because Helium 10 and Jungle Scout are all-in-one software, it makes no sense to compare the prices of this three software. In any case, if you are looking for a professional profit analysis tool, Captain BI is a perfect choice.
Conclusion
Finally, as all-in-one software, Helium10 and Jungle scout perform well in terms of profitability, but there are still many areas that can be improved. They can provide relatively simple profit data to meet your basic needs. If you need more professional and detailed data, you can choose Captain BI.
Looking forward to the full comparison of helium 10 vs jungle scout vs Captain BI? We will launch it soon.
How about check the latest article about 10 best accounting software for Amazon sellers in 2021?