How to Register Your Brand in Amazon’s Brand Registry 2020?

How to Register Your Brand in Amazon’s Brand Registry 2020?

Amazon Marketing

If you selling on Amazon, it is necessary for you to know about Amazon’s Brand Registry. It can protect you a lot. Now let’s check the guide for Amazon’s Brand Registry.

What is the Amazon Brand Registry?

Amazon Brand Registry is a program to protect your brand on Amazon. Once the product enrolls in the Brand Registry, it gives you greater influence and control over the brand’s product listings on Amazon. 

The Benefits of Amazon Brand Registry

1. Protect Your Brand

Amazon is such a hugely competitive marketplace, it is common for some products being hijacked by other sellers. Once you enroll in the Brand Registry, you have the power to control your brand products. If your brand products are hijacked, you can ask Amazon will help you process and remove them.

2. Provide you with some privileges
  • With the ability to lock your content for product detail pages against changes;
  • You have the right to build an Amazon A+ page;
  • Allows you to add videos to your Amazon listing;
  • You can apply for the Amazon brand store to create a store page to showcase all your products and/or your brand story.;
  • Use Headline Search Ads advertising.

How much does it cost to join Amazon Brand Registry?

There are no Amazon Brand Registry costs, it is free. However, you will need to have a registered trademark in order to qualify for a Brand Registry application. So the only expense is the registered trademark fees.

How to enroll Amazon Brand Registry?

If you have a live trademark, registering is easy! Follow it.

Go to then Click Enroll now button;

Choose the marketplace and fill in your account information;

Fill in your brand eligibility information;

Upload the images to identify your brand;

Tell more details about the brand.

After confirming the information you can click the “Submit Application” button. Keep in mind, once you submit, you can’t make any more changes. If there are errors, you have to restart the registration process.

After you complete the above steps, Amazon will send a verification code to the registered email address, and request the verification code, and reply to the registered brand registration email within 30 days.


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