Selling Toys & Games on Amazon 2020 Holiday Season

Selling Toys & Games on Amazon 2020 Holiday Season

Amazon Policies

Have you received the email from Amazon to talk about selling toys?

It is reported that starting from August, Amazon has sent emails to all sellers to talk about whether they can sell toys. As long as you are an Amazon FBA seller, you can sell toys in Q4 without meeting any conditions. However, if you are an MFN seller, there are some restrictions.

In this way, it is better for you to use FBA and MFN at the same time to avoid the status that the goods cannot be delivered to the Amazon warehouse in time.

Why are so strict with for MFN sellers?

It is common for some sellers complain about such strict restrictions on selling toys. As we all know, toys are one of the categories with the best sales performance among all categories on holiday season. There are so many sellers want to selling this category. If there is no strict restrictions for sellers, there will be a large number of products have quality problems. Customers will not trust Amazon anymore.

Hence It is understandable that Amazon has such strict restrictions

What should sellers pay attention to if selling toys in Q4?

For FBA sellers, the products are inspected by Amazon and Amazon ship the orders on time. So that If the account is healthy, FBA sellers can sell toys and games in the Q4 holiday season without meeting any indicators.

Unlike FBA sellers, MFN sellers have to meet the requirements in the email for selling toys & games, including:

-Before September 1, 2020, you have the first order (not for toys & games).

-Processed and shipped at least 25 orders before August 15th-October 14th, 2020.

-Starting from 2018, sellers who have not completed the relevant order sales are not allowed to sell toys & games.

-These requirement is only for MFN sellers who want to sell toys between November 1, 2020 and January 3, 2021.

-Because it is only for toys & games, sellers who do not meet the requirements can still sell other hot items such as candy, pajamas, children’s clothing and decorations.

-September 15, 2020, to October 14, 2020, the seller’s pre-fulfillment cancel rate before delivery shall not be higher than 1.75%

-From September 15, 2020, to October 14, 2020, the seller’s late shipment rate shall not be higher than 4%

-From September 15, 2020, to October 14, 2020, the seller’s order defect rate shall not be higher than 1%

Amazon made these requirements to ensure that sellers can deliver goods on time, and there will be no large numbers of returns and unreasonable cancellation of buyers’ orders. If these three indicators are all qualified, MFN sellers can sell toys in the holiday season.

In addition, Amazon stated that it will provide final notice to sellers before November 2.


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