What to sell on Amazon in 2021?

2020 is a tough year. The pandemic has greatly impacted e-commerce, at the same time, the pandemic gifted Amazon more market share and sales volume than even the relentless e-commerce behemoth could dream of. We have seen a lot of Amazon sellers have got great success on their Amazon business this year, and how about 2021? Have you found what to sell on Amazon in 2021?

Things you need to consider when choosing products

1. Potential market for the product

Is there any room for improvement of the product in the later stage? Are there some brands that have achieved a monopoly?

Definitely, it is not a good choice if a brand in the category occupies more than 30% of the market.

2. Product profit

Whether the product is profitable is the most important thing for us to run the Amazon business. If we find that the product is not profitable after detailed profit calculation, it will definitely not a great product to sell.

3. A real demand

Make sure there is a certain demand. This is actually a problem that is easily overlooked. Many sellers believe that as long as the products are of good quality and reasonable prices, sales can be guaranteed. However, if no one is looking for this type of product, no matter how good your product is, the product sales are not well. Therefore, you’d better take a look at the sales volume of the existing similar products.

4. Product size

When selling very large or very heavy products, apart from the high packaging and transportation costs and the difficulty of transportation, damage to the goods is more common. And you may ship fewer goods from the manufacturer and therefore have less inventory. Small and light products are easier to handle logistics and lower replacement costs.

However, this does not mean that you must choose this type of product, but most sellers will give priority to this. But in some markets, choosing heavier and larger products may help reduce competition.

Ways to find what to sell on Amazon in 2021

1. Social media

Facebook and Instagram are interactive platforms where we can see our modern lifestyle as well as newly emerging trends. Therefore, by doing some search on these platforms, you can find any stylish items in just a minute.

If you click the ads on Instagram and Facebook, you will find there will a lot of similar ads come to you. In this way, you can always get some new idea about the new products can sell. And about the products which are the most repeated is the most potential for sales now. Because if they weren’t, then no one would advertise it.

2. lists of best-selling products on Amazon

Amazon displays the best-selling products in each category and the ranking of each best-selling ASIN through the “Best Sellers” list. You can choose a category or its subcategories to find the 100 best-selling products.

Next, you can check these products one by one to confirm and record the following things.

  • Amazon is not selling the product itself.
  • The number of sellers is small. 5 or less is the best, 10 or less is fine.
  • The manufacturer’s scale is small. Try to stay away from the biggest manufacturers, unless you have a cooperative relationship with them.

In this way, you can make a list of likely best-selling products. It can bring you some great idea when you have no idea what to sell.

3. Resource website

Another way to get product ideas is to browse some supplier websites. Just like Alibaba, it can not only provide you a way to find the supplier, but it can also be used to inform you about the advantages of new and popular products.

When you sign up for Alibaba, you usually need to state the product category you are interested in. This is important because based on this criterion (and your recent product search), you will receive automatic emails with new product recommendations. You can also enter “newest products” in Alibaba’s search box to find many of the latest and most fashionable products.

4. Trending website

Subscribe to the emails of the trending websites you care about, you can get relevant information about products in the industries you care about. These products may not even appear on Amazon, but only appear on crowdfunding sites.

You can adopt product ideas and even improve them. Of course, the point I want to convey is not to misappropriate these products, but to find ideas through such websites and make improvements before considering putting them on the market.

5. Make use of tools

Google Trends

If you want to find Amazon’s hot-selling products, but from the bunch of products you choose, you can’t judge whether a certain product has a market, whether there is a market, and whether it can bring sales. Then, you can search for the popularity and trend of the product on Google Trends.

Google Trends is a free tool that can not display the search volume of a product but can also view the sales trend of a certain product and the relative popularity of keywords in a period of time.

google trends-what to sell on Amazon in 2021

Captain BI

The product research tool of Captain BI can help you to do market research easily.

Product Research provides all valued information which gathered from the amazon market for you. Showing the price distribution, review rating distribution, brand distribution, price & review distribution, launched time, and word frequency of the product with clear Graphs.

In this way, it is easy for you to grasp the development of the product market and increase sales.

Captain BI- what to sell on Amazon in 2021

12 Trending Products to Sell in 2021 

Here are the top trending product categories during March 1–July 31 2020from Shopify, hope that can give you some idea.

1. Peel-off face mask

According to search data from Keywords Everywhere, the term “peel-off face mask” receives 30,000 searches per month, with the phrase “face peel” receiving another 27,100 searches per month, variant “charcoal face mask” receiving 41,000 searches per month, and “facial mask” 81,000 per month. 

2. Nail polish

According to Google Trends, the term “nail polish” began trending up again in March 2020, seeing an average of 246,000 searches per month.

3. Exercise bands

Exercise resistance bands have quickly become one of the best selling products online, to no surprise. Given mandatory government shutdowns of gyms around the world due to the coronavirus, there’s been a growing trend in at-home exercise equipment.

4. Water bottles

The global reusable water bottle market is already valued at $8.1 billion as of 2018 and is expected to continue growing by a CAGR of 3.9% until 2025. Trend data from Keywords Everywhere shows the following search volume:

  • Water bottles: 103,000/mo
  • Reusable water bottles: 27,100/mo
  • Sports water bottle: 14,800/mo
  • Custom water bottles: 22,200/mo

5. Blankets

These days, consumers are spending more and more money keeping their homes cozy and warm during colder seasons. According to research by Future Market Insights, the increase in demand is driving the blanket market, valued at $6.6 billion in 2018, to reach an estimated $9.9 billion by 2027, growing by a CAGR of 4.6%.

6. Yoga and Pilates mats

Yoga mats have been selling well for a while now. Due to the growing popularity of yoga and raising awareness of its health benefits, the yoga mat industry is estimated to reach $17.3 billion by 2025.

7. Kayak accessories

Kayaking just keeps growing in popularity year over year, with around 11.3 million recreational kayakers in the United States, with a CAGR of 12.9% per year through 2021. Kayak accessories—such as sunshades, tail blowers, seats, paddles, and dry bags—improve a trip’s safety and performance. 

8. Jigsaw puzzles

With 823,000 average monthly searches for the term “jigsaw puzzle”, it’s clear they are making a comeback in the 2020s. Google Trends shows an immediate spike in interest after government-mandated lockdowns due to COVID-19, following a steady trend forward. 

9. Kitchen and dining room furniture

The term “kitchen furniture” generates 49,500 searches per month, with related keywords like “table sets” and “kitchen chairs” reaching 110,000 and 60,500 searches per month, respectively. 

10. Rugs

The search term “rugs” is generating 673,000 searches per month, with related terms “area rugs” bringing in 246,000 searches per month and “rugs for sale” generating 90,500 searches per month. There are also many rug types and styles available to sell, which gives you a lot of new product opportunities as you expand your line. 

11. Board games

According to Google Trends, search volume typically peaks around the holiday shopping season but gained extra attention this year between March and June. Expect these trending items to gain interest again in the coming months, based on past trends. 

12. Laptop skins

Laptop skins are one of those random trending products that become popular every few years and can drive incredible profits while the trend is hot. In this case, laptop skins had their claim to fame in 2009, 2016, and again in 2020.

Final Thought

Picking the right product is crucial for you to boost your Amazon business, and now is an era of rapid development and change, you can not get the product that always is hot. And there are more and more sellers in the Amazon market, and the market competition is also increasing, it is strongly recommended to learn how to develop your own products, create and build your own brand.

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